Education
Gymnasium (high school), major in science (1975-1978).
B A in philosophy och linguistics, Uppsala University (1981).
Further studies at the universities in London (1981/82) and Köln (Cologne) (1986) - it ended with an unfinished MA in philosophy, Uppsala University.
IHM information and copywriting, Stockholm. DIHM och ARU (1988).
Some further courses at the marketing school RMI-Berghs (1995 och 1999).

Work
Between my student periods I have been working as a truck driver, gardener, teacher, gravedigger, sports instructor, dustman and sales assistant at Systembolaget (wine, beer and liquor).
1988 Copywriting assistant at Adart Annonsbyrå i Stockholm.
1989-93 Copywriter at Kentab Reklambyrå in Västerås.
1993- Freelance copywriter/writer under my company name well chosen words.
2002-3 Projekt manager/writer at Publicisterna where I was responsible for Swedbank Markets customer magazine Aktiellt and Dun & Bradstreets customer magazine Säkra Affärer.
2003-2005 Free-lancing in my company.
2005-2009 Editor at Konsult och Service Information Västerås stad.
2009 Back again doing freelance work in my company.

Customers
I have a few customers of my own, but most assignmenst comes via ad agencys, magazine producers and other freelancers. Some examples of customers that I have worked with: ABB, WWF, S E B, NCC property Development, FöreningsSparbanken /Brindfors/ Publicisterna, Bikom/Prevas, Atlas Copco, Hagby; Vajer/WorldCom, Svensk Fastighetsförmedling; rytm/BankGiroCentralen, Ericsson IT, Ericsson Global IT Services; Ord&Form/Korsnäs och SABO.

What I can contribute with
My company name comes with an obligation, and I mean that I choose my words with some care. Communication is more than well chosen words though, my work does not only concern language but also strategies, structure, content and partly even form.

As a copywriter I have been working mostly with services and business-to-business, and I think that such stuff suits me best. My academic background has not only made me slightly absent minded but also fearless in front of heavy, demanding assignments. I also like to write about culture, literature, art, ideas and have written a few art presentations, columns, smaller articles and book reviews. For local and national press.

Also...
A generalist who is interested in everything from horses to literature and economics and sports and philosophy and computers and art and… One horse and two kids who soon aren´t teenagers anylonger.